Traffic data and travel time forecasts are meaningful factors for fleet managers, dispatch operators and logistics planners. In the drive to efficiency and productivity, these decision-makers confront a rush of data, much of it coming off their own field force.
A TrafficCast core competency is normalizing data from multiple sources, including GPS tracking data, and vehicle probes, and integrating it with independent data reflecting impacts on road conditions. The result converts a data fire hose to meaningful information about arrival times, alternate route plans and asset deployment.
To paraphrase the politicians, "All Traffic is Local." Drivers in New York don't care about traffic in Chicago and vice versa. But today so many companies and so many distribution channels have a national footprint. And they need traffic information with a national perspective. "Local knowledge" and regional jargon must be standardized and become information to support efficiencies and productivity in the enterprise distribution chain.
TrafficCast, with its patented analytical tools and national scope, is able to enhance route planning, scheduling and customer services with reliable travel time forecasts, asset location analysis and effective logistics management tools.