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Florida DOT Selects BlueTOAD®

FDOT proposes high-tech solution to traffic problems on University Parkway

MANATEE COUNTY, Fla. – March 17, 2015 - Lakewood Ranch resident Kathryn De Young is frustrated with the traffic along University parkway at the I-75 interchange -- and she is far from alone. In response, FDOT is partnering with Sarasota and Manatee counties to supply high tech devices called the Insync Traffic Signal Adaptive System.

"It is a real time program that monitors the traffic and that can change the light whenever its needed." FDOT will also purchase what's called BlueToad, another advanced piece of technology that directly determines travel time and road speeds by matching Bluetooth® signals from passing vehicles.

"The emphasis on this BlueToad is that it only measures when a Bluetooth® signal goes by."

FDOT will pay approximately $500,000 for all the equipment. Both counties conducted studies before this plan was implemented and will also evaluate its effectiveness when the project is complete.

With road construction options limited, city officials suggest citizens consider transportation outside their cars to help congestion.
About TrafficCast: TrafficCast provides travel time forecasting, road speed data and other traffic-related information, with technology, applications and content based on advanced digital traffic data. TrafficCast informs navigation and driver information services for a range of providers serving the interactive, mobile, enterprise and public sector markets. TrafficCast BlueTOAD™ is the market leader in Bluetooth® signal detection technologies, used to monitor travel times, road speeds and route choice behaviors. The company is based in Madison, Wisconsin, with offices in Philadelphia, Atlanta, Chicago and Shanghai.

For more information, contact: TrafficCast Sales – Email: sales@trafficcast.com