TrafficCast Opens New West Coast Headquarters

TrafficCast's new office in Southern California will become a base for BlueToad operations and support

IRVINE, CA - March 14, 2018 - TrafficCast's newest office and West Coast headquarters is located on the aptly named Technology Drive in Irvine, California, in southern Orange County. Operations at TrafficCast West are already underway, with a staff dedicated to supporting BlueToad customers and future clients in Western states such as California, Nevada, and Washington.

TrafficCast West is located in the Orange County business hub, near semiconductor giant Broadcom, and also close to California Department of Transportation District 12, a customer since 2012, featuring a two story traffic-viewing wall incorporating BlueTOAD data. The West Coast office also puts Trafficcast in proximity to automotive electronics partner Denso Wireless Systems America in Vista, California.

The Irvine office will not only provide technical support for Western US customers of TrafficCast’s BlueTOAD Spectra Detector, but will also serve as a base for development and testing of its new BlueToad Spectra RoadSide Unit (RSU).

Staffing the new office are Frank Provenzano, Director of Business Development for Connected Vehicles, Scott Robinson, Director of Business Development, Head of Hardware- Connected Vehicles Ken Ragay and Blue Toad Support Director Ray Ho.

The West Coast presence positions TrafficCast to not only expand its customer base, and continue to develop and test BlueTOAD Spectra RSU, but also to train and support new Spectra RSU users.

About TrafficCast
TrafficCast provides travel time forecasting, road speed monitoring and other traffic-related information, with technology, applications and content based on advanced digital traffic data. TrafficCast informs navigation and driver information services for a range of providers serving the interactive, mobile, enterprise markets and the public sector. TrafficCast’s BlueTOAD® travel time system is the market leader in Bluetooth® signal detection technologies, used in performance measures assessments to manage travel times, road speeds and route choice behaviors. The company is based in Madison, Wisconsin, with offices in Philadelphia, Atlanta, Chicago, Washington, California, Florida, Colorado and Shanghai. For more information go to www.trafficcast.com/spectrarsu

For more information, contact: Frank Provenzano, Director of Business Development for Connected Vehicles  
Phone: 949-338-3416                
Email: fprovenzano@trafficcast.com