Investor Relations

Personal traffic data — real-time and on-demand — is one of the most anticipated applications to enter into the explosive mobile device market. For fleet operators, such technology optimizes productivity saving time and money. And for media, traditional means of securing traffic reports are fast becoming archaic.

TrafficCast is positioned to address these markets with the most advanced traffic information solutions for the estimated 100 million drivers on the roads in the US.

Dynamic new data sources are emerging, spawning a rapidly growing traffic information ecosystem. TrafficCast has the integration and analytical know-how — patented software and scientific models — to serve as the digital traffic-data supplier of choice. Real-time traffic information is no longer resigned to a traffic jockey reporting from a noisy helicopter.

We envision an increased demand for traffic flow data to navigation service providers, web portals, mobile devices and enterprise products. Our real-time and long-term traffic data covers 10 times the length of the Interstate Highway System. Besides analyzing data from every expressway and major arterial in the country — 3 million road segments in all — TrafficCast incorporates information from secondary and tertiary roadways in order to provide you with real-time and forecast traffic information and travel-time forecasts.

TrafficCast traffic science will put your next drive on the traffic information superhighway.

TrafficCast Board of Directors

Managing Director, Phenomenelle Angels Fund I, LP & DaneVest Tech Fund I, LP

Joe Hildebrandt serves on the Board on behalf of Phenomenelle Angels Fund I, LP and DaneVest Tech Fund I, LP, where he is Co-Founder and Managing Director of both.

He is a Partner Emeritus at Foley & Lardner LLP where he was founder and chair of the firm's national Emerging Companies/Venture Capital Team and represented clients in more than 350 securities offerings.

Joe has been a vice president of a small investment brokerage firm, manager or co-manager of several small venture capital funds or partnerships, active in the venture capital community for more than 30 years, and has personally invested in more than 70 private companies. Joe has also been appointed as a member or advisor to several State Securities, Secretary of State and Legislative committees. He has served as chairman of American and Wisconsin Bar Association Committees and Subcommittees; as a committee member of the Governor's Summits on Venture Capital. In such roles, Joe drafted a number of white papers and similar documents, including fifty legislative initiatives for the State. Many have been adopted as legislation, notably including the Wisconsin Act 255 investment tax credit.

Joe was co-organizer and president of the Wisconsin World Trade Center-Madison, Inc. and Invest Wisconsin, Inc., co-founder, officer and director of Capitol Bank, Downtown Madison Partners, Inc., and the Boys and Girls Club of Dane County, Inc. He has received many local and national awards for his charitable work.

Joe earned a Bachelor of Science degree in finance, investment and banking, and a Master of Business Administration degree from the University of Wisconsin, Madison. He received his Juris Doctorate degree from Harvard Law School. He practiced law in New York City and Milwaukee before helping to open the Madison office of Foley & Lardner.

An executive with over 20 years experience in both traditional and new media and a pioneer of traffic information content and travel services, Al was named CEO of TrafficCast in February 2011.

Most recently, Mr. McGowan was Chief Operating Officer (COO) and then CEO of Redlasso, a cutting edge web video search portal for media, bloggers and viewers. In the 1990’s, Al was President of Shadow Traffic, an innovative leader in nationalizing the syndication of traffic reports heard on the radio. The company was purchased by national radio network Westwood One, where he became COO of Traffic Services. In 1999, Al was one of the founders of Traffic.com, corporately known as Mobility Technologies, which revolutionized the presentation of traffic information on television, particularly through the introduction of roadside sensor technologies to enable graphic representations of traffic flows. Traffic.com was sold to Navteq, now part of Nokia, in 2006.

Al serves on the Boards of Tango Traffic, which delivers traffic information through cable-based platforms, and the Comedy Exchange Association, a broadcast performance rights organization for comedians and comedy writers.

Bin is the Vilas Distinguished Achievement Professor and Director of ITS Program at the University of Wisconsin at Madison. He also served as the Director of the Traffic Operations and Safety Lab (TOPS) at the University of Wisconsin at Madison. In China, Dr. Ran holds the title of National Distinguished Expert related to traffic operations.

Dr. Ran is internationally recognized for his expertise in dynamic transportation network models, traffic simulation and control, traffic information systems, the Internet of Mobility, and Connected Automated Vehicle-Highway System. He has led the development and deployment of various traffic information systems and technologies in the US and China

Bin has authored two of the leading textbooks on dynamic traffic networks, and co-authored more than 160 journal papers and more than 240 referenced papers at national and international conferences. He co-authored 6 books on intelligent highways in China. He holds 3 US patents and 12 Chinese patents, and additional pending in the US and China. He is an associate editor of Journal of Intelligent Transportation Systems, and was the Founding President of North America Chinese Overseas Transportation Association (NACOTA, currently named as Chinese Overseas Transportation Association or COTA) serving from 1996 to 1998.

Earlier in his career, Bin held positions at the Massachusetts Institute of Technology and the University of California at Berkeley. He is active in the Transportation Research Board and Intelligent Transportation Society of America. Dr. Ran received his PhD from the University of Illinois at Chicago in 1993, his MS from the University of Tokyo in 1989, and his BS from Tsinghua University in 1986.

Sona has more than 20 years of institutional venture investment experience, focusing on information technology, business services and healthcare. Since 1987, she has raised three Chicago-based venture capital funds totaling more than $100 million under management. They are Batterson, Johnson & Wang, INROADS Capital Partners and CERES Venture Fund LP. Previously, she was an investment manager with Allstate Venture Capital.

In addition to TrafficCast, Sona has served on numerous corporate boards including Blue Cross Blue Shield of Illinois, Evanston Northwestern Healthcare, High Tower Software, SuccessLab Inc., Ultimo Enterprises, and IKOS Systems. Previously, she held key management positions in engineering, manufacturing and marketing at Intel Corp.

Sona graduated from Stanford University with a Bachelor of Science degree in industrial engineering and received a Master of Business Administration degree, graduating magna cum laude, from Northwestern University's Kellogg Graduate School of Management. She serves on Northwestern University's Board of Trustees.

Paul is responsible for new business development and pricing of more than $3.5 billion in annual revenue for Schneider National's global client base, supporting shipping and logistics worldwide. This work can be seen on the Interstates everyday, with the company's distinctively orange long haul trucks. He rejoined the family business in September 1998 as a supply-chain engineer.

From 1999-2003, he spearheaded Schneider's e-commerce efforts, and served as research director and general manager at Schneider Logistics, launching BidSmart, an Internet-based procurement product. In 2003, he led Schneider National's Midwest driver operations. Previously, he was a financial analyst for Morgan Stanley & Co.'s investment banking division. Paul received a Bachelor degree in economics from Northwestern University and a Master of Science degree in information systems from the University of Wisconsin. He serves on the board of directors of Schneider National, Inc., and Family Services of Wisconsin.

Tyler leads Compass Properties, one of the leading real estate development companies in Wisconsin, with over 1.5 million square feet of office, retail, and residential properties, growing through both development and acquisitions over the last 17 years.

Tyler also manages a portfolio of hedge funds, private equity, and growth & venture capital. Previously he was President of the Noel Group LLC, a group of companies in the telematics, travel assistance, insurance, concierge, and travel industries.

Tyler is a Member of Chairman of the Finance Committee as a Member of the Board of Meriter Hospital in Madison. He holds an MBA from the University of Wisconsin, Madison and graduated from the University of Wisconsin, Stevens Point.

At the NOBC, Laurie Benson helping build healthier communities across America by increasing the presence of nurses on corporate, community, health-related and other boards, panels and commissions. The coalition’s goal is to raise awareness that all boards would benefit from the unique perspective nurses offer to achieve the goals of improved health, and delivery of efficient and effective health care systems at the local, state, and national levels. The NOBC aims to ensure that at least 10,000 nurses are on boards by 2020.

For 25 years, Laurie served as Co-Founder and CEO of Inacom Information Systems, growing revenues from start up to $80M with 150+ employees across 3 offices at the time of sale to Core BTS in 2009. Since that time she has served on multiple Corporate Boards in Technology, Commercial Real Estate, Finance, Insurance, Manufacturing, Engineering and Services industries. Her non-profit board service is focused on advancing higher education, entrepreneurship, economic development, and healthcare.

TrafficCast Board Observers

Barbara is a managing director of Women Angels in both Milwaukee and Florida. She also serves as general counsel and director of governmental affairs of PDM Bridge. She was the chair of the government relations department at Reinhart Boerner Van Deuren s.c. Barbara has substantial political experience at the local, state and national levels. Her clients include Fortune 500 companies, commercial developers, municipalities and a wide range of nonprofit organizations. She serves on the boards of numerous local nonprofit organizations.

Barbara earned a Master's Degree in public administration and a Law degree from Marquette University. She is a member of the American Bar Association, the Wisconsin State Bar and the Milwaukee Bar Association. In addition, she is a member of the Association for Women Lawyers and the Association of Wisconsin Lobbyists.

Charlie has been President of NEW Capital Management, acting as the General Partner of NEW Capital Fund, since 2006. In that time, Mr. Goff has managed NEW Capital Fund, leading investments in eleven Wisconsin based early stage businesses, and formed the NEW Capital Co-investment Fund. In 2012 Mr. Goff became a member of the General Partner of NEW Capital Fund II, LP.

Mr. Goff currently serves on the board of directors of Azco, Inc, Keller, Inc, HuTerra Inc, Rapid Diagnostek, Inc, Renovar, Inc., Swallow Solutions, and Aurizon Ultrasonics, LLC.

From 1975 to 1978 Charlie worked as a staff accountant with Arthur Andersen LLP in Chicago, IL, participating in a wide variety of management consulting engagements. He then moved to Appleton and founded Forward Enterprises, Inc., a distributor of industrial piping products serving the pulp and paper industry as well as mechanical contractors. Over the next 18 years, Forward Enterprises expanded to five locations in three states, with $30 million in revenue, and 75 employees. Mr. Goff sold Forward to Ferguson Enterprises in 1998 and subsequently worked as the General Manager of Ferguson’s Northeast Wisconsin division.

Mr. Goff earned a degree in Math and Computer Science from UW-Oshkosh and a MBA from UW Madison.